Aqui+Frescos - Enhancing the E-commerce experience for Growth
In the quest to elevate the e-commerce experience, the project centered around transforming "Aquí+Frescos" a dynamic e-commerce poised for expansion from Guatemala to Costa Rica, Honduras, and Nicaragua. Embarking on a user-centric journey, the process unfolded with an empathetic exploration of consumer needs through workshops. A meticulous heuristic evaluation followed, dissecting usability against established principles. Real-world validation ensued with user testing sessions involving 15 participants, providing crucial insights. A comprehensive usability analysis guided the redesign. This project helps optimized the functionality and also set the stage for its expansive growth with an enhanced and user-friendly e-commerce platform.
Design process
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My Role
As the UX leader for the e-commerce project, my role was instrumental in steering the design transformation of "Aquí+Frescos". Leading a team through a meticulous process, I orchestrated an empathetic exploration of consumer needs, championing workshops to uncover user insights. Guiding the team through a heuristic evaluation, I ensured that usability was rigorously assessed against established principles. In overseeing user testing sessions with 15 participants, I synthesized invaluable feedback to inform the redesign process.
